Topic: Write a proposal for marketing campaign to CEO of Safe Haven: A new group of Hotels in your country

Paper details:

Assignment Details:
You are working for Alpha Advertising Agency and you will write a proposal for marketing campaign to CEO of Safe Haven: A new group of Hotels in your country
You are working for Alpha Advertising, and you are marketing consultant, so you will write a proposal for a new marking plan to CEO of Safe Haven: A new group of Hotels in your country
Note: Safe Haven: A new group of Hotels in your country, has a lot of different advertising agency and they want somebody to do marketing plan for Safe Haven Hotel. However Safe Haven Hotel going to ask different adverting agency on what they would do for Safe Haven Hotel.

Things to do:
You as: Alpha Advertising – A large adverting agency with reputation for creating imaginative and effective campaigns is competing for new business.
Client as: Safe Haven: A new group of Hotels in your country
• Rooms at competitive prices
• Excellent facilities: a mini-spa on every floor: free aerobic classes three times a week: musical entertainment in the lounge every evening
• Hotels all in downtown areas
• Hotel restaurants offer a wide range of local dishes, prepared by well-known chefs
• A comprehensive advice service for all guests
Aim: A creative campaign to attract more customers
Key questions (adverting team)
• What is the campaign’s key massage?
• What special features does the products or service have?
• What are its UPS (Unique Selling Point)?
• Who is your target audience?
• What media will you use? Several, or just one or two?
If you use:
-an advertisement, write the text and do rough artwork.
-a TV commercial, use a storyboard to illustrate your idea.
-a radio spot, write the script, including sound effects and music.
-other media, indicate what pictures, text, slogans, etc. will be used.
• What special promotions will you use at the start of the campaign?